From here, choose between “from everyone” or “from people you follow.” Next, choose between “from everywhere” or “near you.”.Click “More options” to choose between all, tweets, accounts, photos, videos, and news. In the list of results, you’ll see: top, live, accounts, videos, and more options.Type in your competitor’s name in the Twitter search box, found at the top right of the screen.It makes it easier to find the people you need to reach out to and connect with to nurture relationships.įor instance, if you want to see who’s talking about your competitors: With defined searches, you can actively listen for people talking about your brand or issues surrounding your brand. Plus, you can filter results by language, geographic location and even sentiment to be sure you’re only getting what you need. You can set these up to catch anything you want – from mentions of key staff members, products, brand names, competitors, to industry-specific keywords and more. Twitter searches are what you want to show up in the RSS feed. Though it takes a bit of groundwork to implement Twitter RSS feeds, once it’s done, you’ll have a system geared toward efficiency and increased productivity. After all, an average of 6,000 tweets are posted to the network every second – translating to 500 million tweets per day. Twitter is one of the best social listening tools available, but it can be difficult to cut through the noise and monitor just what you want to listen for.
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